Minerva Foods – Creating New Jobs and Industry in Esperance

Minerva Foods invests in regional Western Australia

Investment by Brazilian agribusiness giant Minerva Foods is reviving two regional communities in Western Australia. The company and its joint venture partner Saudi Agricultural Livestock and Investment Company have invested US$35 million (A$48 million) in 2 meat processing facilities. It is the first such investment for both companies.

In the town of Tammin, the investment has secured 50 jobs in the local community and stabilised operations at the Great Eastern Abattoir. In Esperance, Minerva has upgraded and reopened the Shark Lake facility. It created jobs for 50–60 people initially with plans to scale up to 220. It is sourcing sheep and cattle from local farmers, investing in staff training and development programs, and embedding itself in the local community.

‘Minerva is continuing to look to expand its footprint in the Australian red meat sector,’ says Iain Mars, CEO, Minerva Foods Asia.

‘The Australian meat industry has an enviable worldwide reputation in producing good-quality beef and lamb, backed by world-class systems and controls in all aspects of its production. We look forward to continuing working with Austrade in exploring further investments here.’ -Iain Mars, CEO, Minerva Foods Asia

A top destination for sheep and beef processing

Minerva Foods is one of South America’s largest beef producers. The company has processing plants in Brazil, Argentina, Uruguay, Paraguay and Colombia. In 2020, it started looking for investment opportunities overseas as part of broader expansion plans.

Top of Minerva Foods’ list was Australia. It wanted to leverage its Australian trading operation, Minerva Foods Asia, to access export markets around the world. Investing in Australia would also allow the company to integrate with the Australian operations of its joint venture partner, the Saudi Agricultural Livestock and Investment Company (SALIC).

Minerva Foods was interested in entering the Australian sheepmeat sector. In an investor briefing, it said:

‘Australia is by far the most efficient place to produce sheepmeat in the world, in terms of scale and capacity to allow exports. The country’s meat products are perceived as of higher quality, which is reflected through higher prices.’

Investment in regional meat processing plants

Minerva Foods looked for investment opportunities in Western Australia. The state has around 15 million head of sheep and delivers turnover of around 5.5 million head each year. SALIC also has substantial investments in sheep production operations in Western Australia.

In 2021, Minerva Foods and SALIC invested US$35 million (A$48 million) to acquire 2 meat processing plants in regional Western Australia. The Great Eastern Abattoir is a sheep processing facility near Tammin, about two hours from Perth. The Shark Lake facility near Esperance processes sheep and beef. Both facilities are primed for expansion and licensed to export.

Creating new jobs and industry in Esperance

The Shark Lake processing facility at Esperance stopped operating when COVID-19 shut down export supply chains. It had been processing up to 1,700 sheep and 120 cattle on alternate days.Minerva Foods has installed new steam boilers and hot and cold-water systems, replaced the electricals, floors and ceilings, and upgraded staff amenities.

‘We reopened on 18 July 2022 with 50–60 staff. When we move to business-as-usual operations, that number will rise to 110 people. As we expand, we hope to increase to 220 staff.’ – Cory Hogg, Director, Minerva Foods Esperance

Minerva Foods is also in talks with the Port of Esperance to build a Reefer Terminal. This would allow the company to ship products worldwide from Esperance rather than trucking to Fremantle.

Minerva Foods has big plans for the Esperance facility. Hogg says the company wants to expand the facility to include manufacturing value-added products for supermarkets and restaurants.

Supporting the local community

Minerva Foods is sourcing sheep and cattle from farmers and livestock agents in Tammin and Esperance. The company has brought on an experienced livestock agent to work with local farmers.

‘I’ve also been speaking at local farmer meetings about our operations and plans,’ says Hogg. ‘We’ve also put up signs outside both facilities inviting people to come talk to us. The nearest meat processing facility to Esperance is 4–5 hours away. Having a mixed processing facility here means local farmers can save on transport costs and ensure animal welfare.’

Minerva Foods is planning to set up staff programs in Tammin and Esperance. These range from meat-processing training to professional development courses that prepare people for a long-term career in the meat industry. The company will assess staff skills to ensure they receive appropriate training.

Community integration and pastoral care is also important. Minerva Foods will offer workplace health and safety programs to ensure staff, their families and the community are looked after.

‘The community response has been great,’ says Hogg. ‘Once they hear about us, what we want to do and our commitment to staying local, they’ve been hugely supportive. We’re very excited to be here.’