This month, our Supplier Spotlight highlights Coates Hire, a trusted equipment hire company with a legacy dating back to 1885. Founded by John Coates to support Victoria’s gold-rush towns, Coates has since grown into a nationwide leader in the industry. In Esperance, their dedicated team works tirelessly to provide top-quality equipment and expert service to DIYers, tradespeople, and industrial clients alike. With a focus on reliability, adaptability, and customer satisfaction, Coates Hire continues to be a go-to provider for the local community.
A Legacy of Excellence and Growth
Coates Hire has been a trusted name in equipment hire since its founding in 1885 by John Coates to support Victoria’s gold-rush towns. Since then, the company has grown into a nationwide leader in equipment hire, setting the standard for reliability and customer service.
For the past two years, the Esperance branch has been led by a passionate team dedicated to expanding their product range and expertise to meet the evolving needs of the local community. Under the leadership of Branch Manager Simon, Coates Esperance has prioritised adaptability, ensuring that both DIY customers and large-scale industrial projects receive top-tier equipment and support.
A Commitment to Customer Service and Innovation
At Coates, customer satisfaction is the foundation of everything they do. The Esperance team takes pride in delivering exceptional service, ensuring customers receive expert advice and access to the right equipment for their projects.
Coates operates with four core values:
- Care Deeply – Prioritising the safety and wellbeing of people, customers, and communities.
- Be Our Best – Striving for high performance through accountability, learning, and continuous improvement.
- Customer-Focused – Dedicated to exceeding customer expectations.
- One Team – Working collaboratively as a passionate and inclusive team to deliver solutions.
As the only dedicated equipment hire company in Esperance, the team embraces the challenge of delivering outstanding service. Their access to a nationwide network allows them to bring in specialised equipment when demand is high, ensuring customers always have what they need.
Extensive Equipment Range
Coates Esperance offers an impressive selection of equipment, including:
- Access Equipment – Cherry pickers, scissor lifts, and boom lifts.
- Earthmoving – Excavators, skid steers, and loaders.
- Lawn & Garden – Mowers, chippers, and landscaping tools.
- Concrete & Compaction – Mixers, saws, and compactors.
- Cleaning & Power Solutions – Generators, pressure washers, and lighting towers.
- Site Accommodation – Portable offices, toilets, and storage solutions.
Among their most popular hires are towable equipment options such as excavators, cherry pickers, and air compressors – ideal for customers looking for convenience and mobility.

A Strong and Skilled Team
The success of Coates Esperance is driven by a dedicated team, including:
- Ken, a highly skilled mechanic and field service technician with years of industry experience.
- Katelyn, the multi-talented Customer Service Coordinator who expertly manages inquiries and has recently taken on equipment deliveries with the tilt-tray.
Despite being a small team, their collaborative spirit and willingness to upskill ensure they meet and exceed customer expectations. They believe customer service is above all in how they operate, striving to offer the best experience possible to every customer who walks through their doors.
Partnering with EOPP for Community Growth
Since joining the EOPP network, Coates has strengthened its connection with the local business community. This partnership has allowed them to offer more competitive rates to primary producers and small businesses while streamlining transactions at the front counter.
Through EOPP, Coates has expanded its reach, fostering valuable relationships and increasing business opportunities. Their involvement in local events, such as the Esperance Show, highlights their commitment to community engagement. Hosting an outdoor exhibit at the show allowed the team to connect with more locals and showcase their services.
Visit Coates Hire Today
Coates Hire combines industry expertise, a vast equipment range, and outstanding service to provide reliable solutions for DIY, trade, and industrial customers. Whether you need access equipment, earthmoving machinery, or site accommodation, they’ve got you covered.
Stop by the Esperance branch at 13 Sheldon Rd, Chadwick, or call the team on (08) 9076 4700. Alternatively, email Coates at espr@coates.com.au to learn more about how they can support your next project.