This month, we’re shining the spotlight on Whiteroom Finance Esperance & Great Southern, a local brokerage helping farmers and regional businesses take the stress out of finance.
Founded in January 2024 by Chris Wilson, Whiteroom Finance focuses on creating lending solutions that make sense for people on the land. With nearly 20 years in banking, including a decade in agribusiness lending, Chris knows farming life isn’t always straightforward. Between unpredictable seasons, market shifts, and the day-to-day of running a property, farmers need a broker who truly understands.
From Banking to Backing Farmers
After years managing agribusiness clients in corporate banking, Chris realised something important – local farmers needed more than a one-size-fits-all approach. They needed someone who genuinely understood their world.
So, in early 2024, he launched Whiteroom Finance right here in the Esperance and Great Southern regions. Starting from scratch, Chris built the business through conversations, trust, and results. Word spread quickly, and Whiteroom Finance soon became known for its down-to-earth approach and genuine care for clients.
Today, Chris partners with regional organisations and industry groups, proudly supporting producers who value expertise backed by real understanding.
Finance That Fits Your Operation
With access to over 40 lenders, Chris does the legwork – comparing options, negotiating rates, and finding the finance package that fits best. It’s not about pushing products; it’s about understanding your goals and matching the right finance to your needs.
Whether it’s a quick call, a farm visit, or a coffee catch-up, Chris takes the time to understand your business. That personal approach has helped farmers fund machinery upgrades, property purchases, and seasonal cashflow. Clients often say it just feels different working with someone who’s genuinely invested in their success.
What Whiteroom Finance Can Help With
Chris and the team offer finance solutions tailored for agribusiness and commercial clients:
- Livestock & Crop Finance
- Equipment Finance
- Seasonal Finance
- Commodity Hedging
- Rural & Commercial Property Finance
- Residential Home Loans
- Guidance on Government Programs & Grants
- Access to Investment Advisers
- Financial Planning & Succession Support
- Personal Insurance Services
By managing research, rate comparisons, and lender negotiations, Chris saves clients time and ensures they get competitive, fair terms – with finance built around their operation.
Real Experience. Real Support.
With a strong background in banking, Chris knows how lenders think and how to make the system work for you. Combine that with his passion for helping regional businesses thrive, and you’ve got a broker who’s not just there for the deal, but for the long haul.
He’s part of each client’s trusted network, providing support, insight, and guidance as opportunities arise. For farmers juggling countless responsibilities, having someone dependable in their corner makes all the difference.
Proud EOPP Supplier
Whiteroom Finance joined the EOPP community in June 2025, sharing a commitment to supporting primary producers and strengthening regional economies. Being part of EOPP allows Chris to connect with members, share insights, and stay involved in the conversations shaping our agricultural community.
Visit Whiteroom Finance Today
Thinking about expanding, upgrading equipment, or exploring better finance options? Chris is always up for a chat.
Mobile: 0478 703 275
Email: chriswilson@whiteroomfinance.com.au
Website: www.whiteroomfinance.com.au
With genuine care, deep industry knowledge, and a reputation for results, Chris and Whiteroom Finance prove the best brokers are the ones who care just as much about your success as you do.
