Tyrepower Esperance isn’t just a tyre shop—it’s a local business that’s grown alongside Esperance and its surrounding farming communities for over 15 years. Run by Matthew and Amanda Williams, Tyrepower Esperance has earned a reputation for being the go-to spot for farmers, families, and 4WD enthusiasts who need reliable, quality products and services that can keep up with the demands of rural life.

How it all began… 

Back in 2009, Matthew and Amanda Williams saw a gap in Esperance for a reliable, locally owned tyre supplier and fitter. Matthew’s background—growing up on a farm in Scaddan, working in his dad’s transport company, and later training as a fitter and turner—gave him firsthand insight into the needs of rural communities. Together with Amanda, he turned that understanding into Tyrepower Esperance, a full-service automotive centre geared toward the unique demands of local life. Since then, Tyrepower Esperance has become a vital resource for farmers, offering tyres, batteries, and a wide range of services that keep their operations running smoothly.

Partnering with local farming families

If there’s one thing Tyrepower Esperance understands, it’s that farmers need options that work as hard as they do. They offer everything from heavy-duty tyres for farm machinery to all-terrain options for off-road vehicles. They carry brands you can trust—like Cooper, Mickey Thompson, and BFGoodrich—and stock wheels from ROH and CSA, so there’s no waiting around for special orders.

Their services go beyond tyres. From suspension work to brake servicing, the Tyrepower team is equipped to keep everything rolling—from the family car to rugged off-roaders. They’re even expanding their lineup with MMC and Ironman bullbars and 4×4 accessories, so whether it’s for work or weekend adventures, they’ve got Esperance covered.

Power Anywhere with KickAss 12-Volt Gear

Tyrepower Esperance’s newest product range includes KickAss 12-volt products, which are designed for outdoor and off-grid applications, making them ideal for farmers and rural customers who need reliable power solutions. KickAss products include portable power stations, deep-cycle batteries, solar panels, inverters, and various accessories for 12-volt systems. These additions allow Tyrepower Esperance to provide even more versatile options for the local farming community, enhancing their capacity to support off-grid power needs for vehicles, machinery, and other farm equipment.

Flexibility and Esperance community focused

One of Tyrepower Esperance’s strengths is its flexibility and commitment to customer service. Matt and the team at Tyrepower are proud to offer a “come as you are” approach. Farmers and locals alike can drop by, discuss their specific needs, and get expert advice on the spot. As EOPP Suppliers, they provide EOPP members with the convenience of using their EOPP member accounts, simplifying the purchasing process and allowing members to access the products they need quickly.

Being part of EOPP has given Tyrepower a unique way to connect with the local farming community. “It’s great to be part of the EOPP community,” says Matthew. “It lets us be more flexible, especially when farmers need something specific. They come to us, tell us what they’re after, and we make it happen. Then they can simply add the invoice to their EOPP account.”

An agile approach

As they look to the future, Matthew and Amanda’s focus remains simple: keep evolving to meet the needs of their customers. By expanding their range and staying flexible, Tyrepower Esperance aims to be the kind of place where locals know they can always find what they need—and get the service they deserve.

Visit Tyrepower Esperance for Friendly, Expert Advice

For farmers in Esperance, Tyrepower is more than just a tyre shop; it’s a local business committed to providing high-quality, flexible service. Drop by to chat with Matt and the team at 10 Woods Street, Esperance, or give them a call on (08) 9071 6116. More details can be found on their website at tyrepoweresperance.com.au. With Tyrepower Esperance, you’re in good hands—where expert advice and friendly service are always a priority.

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Helen Ireland
Author: Helen Ireland

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