This month, our Supplier Spotlight highlights Repco, a pioneering automotive parts leader with a legacy spanning over 100 years in Australia and New Zealand. Founded in the early 1920s in Collingwood, Victoria, Repco has grown from Geoffrey Russell’s small Automotive Grinding Company into one of Australasia’s most iconic brands. Repco delivers quality automotive parts with unmatched reliability and expertise, blending century-old experience with modern innovation to support both everyday drivers and automotive professionals.
From Small Factory to Industry Leader
Repco began when Geoffrey Russell founded the Automotive Grinding Company in response to the rise in vehicle ownership across Australia. As demand grew, the company evolved into the Replacement Parts Company – Repco. Since then, it has been part of some major moments in automotive history, including developing parts for the first Holden in 1948 and supporting Sir Jack Brabham’s 1966 Formula One win. By the 1980s, Repco expanded into New Zealand and introduced its retail and trade stores.
A Focus on Reliability and Quality
Repco has built its reputation on consistency, quality, and customer trust. The brand is known for supplying reliable products backed by technical know-how and industry experience. Their commitment to evolving with the needs of the industry – while maintaining strong service standards – has helped them remain relevant for nearly a century.
Complete Automotive Solutions
Repco’s product range supports a wide spectrum of automotive needs, including:
- Replacement automotive parts
- Equipment for trade and heavy-duty applications
- Specialist tools
- Digital resources like Navigator Pro
- Commercial services for businesses
What sets Repco apart in Esperance is its unmatched accessibility and convenience, with reliable access to parts when and where customers need them.
Knowledgeable Staff and Practical Support
Repco’s commercial team is known for practical, industry-focused advice. Their product knowledge and understanding of customer needs allow them to offer tailored recommendations that make a real difference to businesses and individuals alike.
Reliable, Well-Connected, and Accessible
Today, Repco operates a large network of stores and trade services across Australia and New Zealand. Their strong supply chain, digital tools, and experienced team continue to support customers with quick access to the parts and solutions they need.
Celebrating 29 Years as a Member of EOPP
Repco has been a proud member of the EOPP since March 1996 – celebrating their 29th year! This long-standing partnership shows Repco’s deep commitment to the Esperance community. By being part of the EOPP network for over two and a half decades, Repco has consistently supported local businesses and residents with preferred pricing and specialised service, making quality automotive parts more accessible to everyone in our region.
Visit Repco Today
Experience the perfect blend of historical expertise and modern automotive solutions at your local Repco store. With an unmatched product range and knowledgeable staff, Repco continues to set the standard for automotive excellence in Esperance.
For all your automotive needs, contact Repco Esperance at 138 Norseman Rd, Myrup WA 6450, call (08) 9071 7260, or email online@repco.com.au.
